Digital Consultancy — Split, Croatia

25 years at the top
of digital transformation

Project management, digital automotive strategy, and international rollouts — from Scandinavia to the global market.

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About

Nordic roots.
Global reach.
Deep expertise.

Toppen doo is a boutique digital consultancy based in Split, Croatia. Founded by Rickard Strandh — a strategic leader with over 25 years driving digital transformation across automotive, technology, and enterprise environments.

The name carries its meaning directly: Swedish and Norwegian for "the top" or "excellent." That is the standard applied to every engagement, regardless of scale or market.

With fluency in Norwegian, Swedish, English, German and Russian, Toppen operates across language and cultural boundaries without friction — enabling genuine in-house communication with clients across Scandinavia, Central Europe and beyond. PMP certified.

Expertise

Project Management

End-to-end programme delivery for complex, multi-market digital initiatives. PMP certified with a track record spanning automotive OEMs, telecoms, and enterprise IT.

Digital Automotive

Deep specialist knowledge of the digital automotive ecosystem — OEM platforms, used car programmes, stock locators, remarketing and dealer network digital retail.

International Rollouts

Proven delivery of digital platforms across multiple simultaneous markets. From BMW and VW to Polestar and Volvo — on time, on brief, at scale.

Digital Marketing

Strategy and execution for digital brands navigating complex market and ownership transitions. Experience across OEM, mobility and technology sectors.

IT De-scaling

Rationalising complex IT estates into lean, manageable structures. Large-scale experience from Telefónica Germany and enterprise infrastructure migrations across Europe.

Web & Internet Strategy

Digital presence strategy, platform selection and e-commerce architecture — including full in-house build and direct-to-consumer digital platform rollouts.

Selected Work
Volkswagen Group Automotive
Global Stock Locator Rollout Defined and executed the end-to-end rollout strategy for the VW Group Stock Locator across all Volkswagen markets worldwide. Coordinated international market onboarding, managed timelines and dependencies, and acted as the central point of contact between product teams, regional organisations and external partners.
Polestar Automotive
Pre-owned Programme — Build and Global Rollout Joined six months before the first new Polestar was delivered to a customer. Built the Pre-owned brand and complete digital used car journey from scratch — including the "Build-or-Buy" platform decision, full in-house development, and rollout to 9 markets within 18 months. 100% digital sales from day one. Subsequently led global remarketing strategy, e-commerce ecosystem and international market relationships.
Modix / Cox Automotive Automotive Technology
Used Car Locator Rollouts — Global OEM Programmes Nearly six years leading international project management and global accounts at Modix, subsequently acquired by Cox Automotive. Managed global UCL rollouts for Volvo, Jaguar Land Rover, Toyota, Lexus, BMW and Bentley. Built and led a PM team of 12. Progressed from International Project Manager to Head of Project Management to Director of Global Accounts.
Telefónica Germany Telecoms
IT De-scaling — Germany-wide Programme Rationalised a complex enterprise IT estate across Telefónica's full German operation — reducing infrastructure complexity, improving operational efficiency and driving down costs at scale.
OESL / Continental / Regent Automotive Technology
Digital Marketing — Through Acquisition Digital marketing strategy and delivery for OESL, previously Continental Original Solutions, now acquired by Regent (California). Maintained programme continuity and strategic direction across a full brand and ownership transition.
Upfield FMCG
SAP Landscape Migration — AT, CH, IT Regional Business Deployment Lead for the transition of business operations and Master Data across Austria, Switzerland and Italy from the Unilever SAP environment to the new Upfield infrastructure. Managed resources, budgets and timelines across cross-functional teams.
BMW / Mini Automotive
Car Configurator — European Rollout Project managed the European rollout of the BMW and Mini Car Configurator, with focus markets in Belgium and Spain. Coordinated between BMW AG, agencies and development teams from scope workshop through to post-launch handover.
Hewlett Packard Technology
Internet Portal Management & E-Commerce Responsible for HP's internet portals, e-commerce platforms and intranet across a two-year engagement. Managed stakeholder relationships internally and with external agencies, overseeing maintenance, budgets and a team of three.
Languages
Norwegian Swedish English German Russian


Credentials
PMP Certified 25 Years Digital Experience Automotive Specialist International Rollouts
Get in Touch

Let's talk about your
next project.

Rickard Strandh
Founder, Toppen doo
Split, Croatia

rickard1976@gmail.com
linkedin.com/in/rickard-strandh ↗